Instinct Science / VetMedux (acquired 2024)
Apr 2015 – Dec 2025

Led UX/UI and front-end development across a portfolio of high-traffic, content-rich SaaS marketing sites and co-designed a core SaaS product, helping improve its App Store rating from 1.9 to 4.9 through improved usability, clarity, visual appeal, and insights gained through user feedback.

• Designed web and product interfaces aligned with established brand guidelines, design systems, and UX best practices.
• Partnered with product during user interviews, uncovering key insights that directly informed design decisions.
• Produced user flows, wireframes, high‑fidelity layouts, and interactive prototypes in Figma for web and product features.
• Mentored designers and partnered cross‑functionally while remaining hands‑on in design execution.
• Created and evolved a design system in Figma, enabling consistency and scalability across multiple design efforts.
• Produced wireframes, high-fidelity layouts, and interactive prototypes to validate design direction and improve user flow efficiency.
• Collaborated closely with engineering, product, and marketing teams to ensure accurate implementation, responsive behavior, and accessibility compliance.
• Applied usability feedback, stakeholder input, and performance insights to iteratively refine layouts, content hierarchy, and interaction patterns.
• Maintained hands-on front-end implementation of marketing websites, ensuring design fidelity, performance, and accessibility across browsers and devices.