Instinct Website
UX/UI
Branding
Design System
Dev
The Instinct brand connects with veterinarians through a playful, approachable tone, expressed through whimsical, hand-drawn illustrations that define its distinctive identity. This style reflects the uniqueness of its products—purpose‑built for veterinary clinics and shaped by practicing veterinarians at the center of innovation. The redesigned website extends that personality into a scalable, component-based system that enables efficient page creation and drives marketing‑qualified leads.
Leading with brand and product
The hero is the ideal place to blend product UI with Instinct’s playful, hand-drawn illustrative style.
Social proof in motion
An animated logo bar showcases respected veterinary partners, building trust and momentum early in the scroll.
Feature cards that showcase the product
Product visuals are managed in a dedicated custom post type with predefined specs like max width and approved background colors. When an editor selects a background fill, image options automatically filter to ensure visual compatibility.
Custom Capterra reviews carousel
Leveraging the Wextractor API, the latest 5‑star reviews are automatically pulled in and made available for selection within a dynamic carousel—keeping testimonials fresh and credible.
A quick product walkthrough
A full-width demo video gives users a comprehensive look at the product—bringing the interface and key features to life.
A/B-tested homepage hero with demo video
This variation emerged as the winner after multiple A/B tests exploring different ways to present the product—proving that pairing a clear value proposition with an embedded demo video drove the strongest engagement.
Optimized demo page for generating MQLs
The demo page underwent A/B testing to find the best layout and form structure for generating MQLs. The winning version pairs a streamlined form with logos below and a testimonial to the right, alongside a large product visual with subtle illustrative accents to maintain focus on conversion.
Two-column gated eBook layout with persistent form
The form remains visible as users scroll, keeping the primary call to action within reach at all times. By eliminating the need to scroll back up to convert, the layout reduces friction and supports higher form completion rates.
Carousel provides a sneak peek of the eBook
A carousel offers a preview of the eBook, reinforcing credibility, reducing hesitation, and helping turn interest into action.
Discover the VetMedux rebrand that transformed Brief Media into a modern, data-driven brand
All content on this page is for illustrative purposes only, showcasing design work on the Instinct website. It is not intended as veterinary or medical guidance. Screenshots may contain outdated information, as the website and product are continually updated.