Designing scalable, product-focused digital experiences

I’m a Creative Director and UX/UI Designer & Developer with 20 years of experience and 10+ years designing and building scalable web experiences. I’m deeply fluent in Figma and highly collaborative with engineering, product, and marketing teams to deliver measurable improvements in engagement, usability, and consistency across platforms. I bring a front-end development background that informs design decisions, streamlines handoff, and reduces friction between design and engineering.

Plumb's Web and Native Apps

Redesigned the Plumb’s web and native apps, increasing the App Store rating from 1.9 to 4.9

UX/UI

Logo

Branding

Standards of Care Website

Led the rebrand of Plumb’s Pro into Standards of Care; increased graduate program signups by 40%

UX/UI

Logo

Branding

Dev

“Aaron’s design work is exceptional, never superficial, because he immerses himself in the product, the brand history and the strategic intent translating that insight into designs that are both timeless and commercially powerful.”

Beth Green

Founder Emeritus
(Previously CEO)

VetMedux

“Aaron is an excellent designer. He is more capable than many designers of thinking about both the high level UX journey as well as the deep details in the UI. He is one of the better designers I’ve worked with—very talented and skilled. I am continually impressed by him.”

Becca Cowles

VP of Marketing

Instinct Science / VetMedux

“Just wanted to say you are the most amazing at what you do and if you ever leave I will quit.”

Jenny Dahl

Product Marketing Manager

Instinct Science / VetMedux

“Please don’t ever leave 🙂 lol seriously you’re the best!”

Sarah Pate

Project Manager & Digital Producer, Brief Studio

Instinct Science / VetMedux

“I wish I had normal good things to say about Aaron, but I don’t. He’s thoughtful, ambitious, and incredible at everything he does. He’s not normal. He’s from outer space.”

Richard Keller

Founder and Software Engineer

Disc Defender

Instinct Website

Consolidated 3 Instinct websites into 1 unified experience, building a modular component system for flexible, scalable page creation

UX/UI

Branding

Design System

Dev

A selection of logos spanning almost 2 decades of work

Logos are often the clearest window into a designer’s creative, conceptual, and technical skill. They reveal how a designer thinks, solves problems, executes, and how versatile they are. Below is a selection of logos I’ve designed for brands over the past 15+ years.